Recent changes to YouTube Partnership programme has resulted in many content creators waiting in what is seeming a very long line to be approved for monetisation.
Usually one would be able to monetise their channel right off the bat, however in April 2017, Google announced new changes where creators would have to achieve 10,000 life time views to be eligible for YouTube Partnership Programme. The requirements changed again in January 2018 – where one would have to achieve at least 1,000 subscribers and 4,000 minutes watched. These new rules, YouTube noted, is in an effort to weed out ‘bad actors’. Existing players were given a mere 30 days to reach eligibility criteria. Many small channels who were not able to meet these requirements and lost monetisation. It also meant that new creators had greater challenges to getting in.
The waiting period to be assessed was supposed to be a week, however, many creators who have reached the threshold will see the following message in their YouTube account:
Applications for the YouTube Partner Programme are still in a backlog. We hope to be able to review all open applications by the end of April. Thank you for your patience in the meantime.
Now, April is almost at an end and still many creators are wondering why they are still not approved. Unfortunately the wait for them might be even longer given recent updates in YouTube Help Forum. On the 19th April, 2018, a member of Google’s team posted an update in the forum where a new end date was stated:
We’re hoping to get caught up by the end of June and will let you know if anything changes.’ Of course this has not been officially announced through YouTube’s messaging system.
I do have a channel that has met the criteria and I hope monetisation will be reinstated soon for that channel. As far as I can see there isn’t much that one could do but wait.
Things to do while you wait:
- Review the monetisation guideline/policies and whether your videos adhere to these guidelines.
- Continue to upload quality content regularly and promote your videos.
- Examine other ways you can use your channel to earn beside Google’s monetisation.
- Check out alternatives such as D-tube.
- In general look at other ways of earning money online.