Enhancing Business Competitiveness

Enhancing Competiveness

There are usually businesses entering or leaving a market. The rate is of course dependant on a number of factors. However, regardless of the reasons, you have to stay competitive in order to operate profitably. How can you stay competitive?

Training – Gather additional knowledge and skills in order to compete with increasing competition; don’t be laid back, get on top of things. What are the latest events in your field? What about new technologies? Are you able to understand these? Could they enhance your competitiveness?

Opportunities – Find out what’s new on the market, keep abreast of changes, and always try to exploit new market opportunities.

Increase efficiency – Find ways of improving your product or service; especially new methods that would increase quality and reduce cost.

Build customer loyalty – Lock in customers with effective customer care. This will result in customer/brand loyalty.

Quality control – Ensure that delivering high quality product or service is part of your business’ motto.

Well-trained staff – Your employees should be well-trained and be well aware of their job roles.

Quality input – Input in the production process should be of quality, and that quality should be supervised and maintained.

Identify areas for improvement – Keep close eye on all areas of your business so you will be able to quickly identify areas that need improvement.

Financial needs – Assess the financial needs of your business and its urgency.

Competing – Acknowledge your competitors, be ready to compete. However, don’t try to compete with large businesses head on.

Differentiate – Try to differentiate in the areas of customer service, pricing and packaging.

Explore advantages – Explore competitive and comparative advantages.

Aim for growth and development – If you stand still you will eventually go backwards. Identify areas that need improvements and determine how you will meet such improvements.

It is important that you work at enhancing your business competitiveness by implementing the changes necessary and be consistent in seeing these changes maintained and improved upon.



Outsourcing - a viable option for many businesses

If you are a small or medium-sized business with an aim to reduce cost, then outsourcing some of your business functions could be a great way to start. Many businesses, like yours, have outsourced some jobs are are now reaping the benefits, some of which include:

– reduced labour cost
– increased efficiency
– immediate access to specialised skills
– lower operating cost
– reduced management responsibilities

We are your source for affordable web design, social media account creation and maintenance, online marketing and some accounting, payroll and administrative services. We focus on efficiency and timely deliveries, taking the worry out of routine and specialised job functions, thus enabling managers and other resource personnels to focus on other critical tasks.

Establishing a Presence Online

The world as we know it is continually changing. Today, people are more internet savy and those who aren’t are trying to learn. Daily, millions of people seek information online about products and services to satisfy their wants and needs.

Why the internet

The internet allows people to find businesses that supply the products and services they want or need in particular areas, to compare products, prices and features of products and also to purchase easily and securely online.

With people turning to the internet more and more to meet their demands for goods and services, businesses have to make themselves visible online in order to respond to this demand and make themselves more accessible to potential customers.

Present and Future Generation of consumers

The new generation of consumers are growing up in a world where their very lives revolve around Google and the social media – you will find them on Facebook, Twitter, MySpace and similar sites such as these, and the reality is, they look to Google to provide the answers to their questions about what they want, what they should want and how and where to get what they want.

It is imperative that you realise that NOW is the time to act in getting your business established online. The sooner you start increasing exposure, the better your options in making yourself / business a known name – increasing familiarity with your product and establishing credibility.

The internet provides the closest to a level playing field in terms of competition as you will ever find through any other medium. You don’t need a lot of money to start but you do need the right approach. The approach you take could mean the difference between failure and success.

Let us help you determine your goals beforehand, look at what you want to achieve by being online and how we can help you in general. Contact us today!