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[Update] Still Waiting For YouTube Monetisation – Is it end of April or June 2018?

youtube logo

Recent changes to YouTube Partnership programme has resulted in many content creators waiting in what is seeming a very long line to be approved for monetisation.

Usually one would be able to monetise their channel right off the bat, however in April 2017, Google announced new changes where creators would have to achieve 10,000 life time views to be eligible for YouTube Partnership Programme. The requirements changed again in January 2018 – where one would have to achieve at least 1,000 subscribers and 4,000 minutes watched. These new rules, YouTube noted, is in an effort to weed out ‘bad actors’. Existing players were given a mere 30 days to reach eligibility criteria. Many small channels who were not able to meet these requirements and lost monetisation. It also meant that new creators had greater challenges to getting in.

The waiting period to be assessed was supposed to be a week, however, many creators who have reached the threshold will see the following message in their YouTube account:

Applications for the YouTube Partner Programme are still in a backlog. We hope to be able to review all open applications by the end of April. Thank you for your patience in the meantime.

Now, April is almost at an end and still many creators are wondering why they are still not approved. Unfortunately the wait for them might be even longer given recent updates in YouTube Help Forum. On the 19th April, 2018, a member of Google’s team posted an update in the forum where a new end date was stated:

We’re hoping to get caught up by the end of June and will let you know if anything changes.’ Of course this has not been officially announced through YouTube’s messaging system.

I do have a channel that has met the criteria and I hope monetisation will be reinstated soon for that channel. As far as I can see there isn’t much that one could do but wait.

Things to do while you wait:

  1. Review the monetisation guideline/policies and whether your videos adhere to these guidelines.
  2. Continue to upload quality content regularly and promote your videos.
  3. Examine other ways you can use your channel to earn beside Google’s monetisation.
  4. Check out alternatives such as D-tube.
  5. In general look at other ways of earning money online.

 

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3 Reasons Why Adsense Is Essential For Content Sites

Google adsense

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense programme. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the programme from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

1. It addresses the needs of publishers and webmasters

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

2. Tracks earnings

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines give webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

3. Benefits of advertising on targeted websites

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more on target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

Conclusion

There was a time when people were not yet aware of the money to be made from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

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Make A Living With Google

Google logo

Technology is rapidly changing, and a part of that has to do with the internet…a large part of it! The way we do business has changed, and is changing; the way we buy goods and services has changed and so careers too are changing! Many of the jobs that existed are changing in structure, one machine can do jobs hundred of people used to do, so where does that leave many of us, how do we cope? How do we redefine ourselves in this atmosphere? Well, if you’re thinking of starting a new career and have some experience online – take a look at Google; they may just offer options to learn new skills and the career change you are looking for. In this article we will be looking at some ways in which you can use Google services to start a new career at no cost…yes, you got that right, for free.

The first step is to create a Gmail account, if you don’t already have one. You will also need to have at least a basic understanding of the internet.

1. Google Adsense

Google Adsense offers a free, simple way to earn money by placing ads on your website or blog. You first have to have a Google Account; if you have a Gmail account, that’s all you need to get started; and a blog of course. Use your Gmail login to sign up for Google Adsense. You will be able to create and add ads to your blog. You get paid per thousand impressions (CPM), cost-per-click (CPC) or cost-per-engagement (CPE), depending on the preferences of the Google Adwords advertiser.

If you are able to pay others to write great articles – on both evergreen and topical subjects, you could build a solid website that brings thousands of viewers daily and higher earning potential. In addition to setting up your own blog, you can also offer your service helping other people set up their own Adsense accounts, and create and place ads.

Career options include:

  • Google Adsense Specialist
  • Google Adsense Consultant
  • Google Adsense Expert
  • Google Adsense Certified Partner

2. Google Analytics

Google Analytics lets you measure advertising ROI (Return On Investment) as well as track Flash, video, and social networking sites and applications. This can provide critical information for businesses or individuals regarding visitors to their website and visitor interactions. Understanding analytics, how to use it, and interpret the reports can help a business boost their conversion rates and implement better SEO (Search engine optimisation) strategies to improve visitor volume, sales and website ranking. Companies are willing to pay, and do pay, sometimes substantial amounts for this kind of knowledge and expertise.

In addition to knowledge of Google Analytics it’s worth exploring Doubleclick – a business owned by Google that makes it money from online advertisers and publishers.

Start your Google Analytics career with free training that Google’s Analytics Academy offers.

Career options include:

  • Google Analytics Specialists
  • Digital Web Analyst
  • Web Marketing Analyst
  • Google Analytics Consultant

3. Google Webmaster

Google Webmaster offers service to track a web site’s performance.  It is a tool one can use to make websites more engaging,  improve user experience, as well as implement measures to improve website search results. It’s free to learn how webmaster works.

If you already have knowledge of web maintenance, even if it is in dealing with your own website, you can build on this knowledge by learning Google Webmaster. So, why not get familiar with Webmaster, and the ways in which it can be used to benefit website owners and users.

Career options include:

  • Google Webmaster Expert
  • Digital Web Analyst
  • Website Maintenance Consultant
  • Webmaster

4. Google Adword

Google Adword provides an opportunity for businesses and individuals to advertise and attract customers to a website, and the products that they’re searching for. Individuals and businesses pay to advertise with Google. Advertisers create ads to be shown through Google networks. They want to create great ads that will target the right customers and lead to maximum conversion. Many people don’t know how Google Adword work; not only can you become that one less person, but you can offer your skills to companies and other individuals who don’t know how to.

Google Adword skills are becoming more and more important as companies vie for the attention of online buyers.

Career options include:

  • Google Adword Expert
  • Google Adword Specialist
  • Google Adword Consultant

5. YouTube

Create a YouTube channel. Many people are using YouTube as a platform to establish themselves, share their knowledge, skills and experiences; while at the same time being able to earn doing so. Depending on the area you specialise in, success could come fast or very slowly. The more established you become, it opens the possibility for endorsements and of course, promotion of your own services and products for sale. YouTube isn’t a ‘get rich quick’ avenue, as many people may think. It is therefore important to do something you are passionate about or at least be hugely motivated by in some way, as this lessens the possibility that you will quit early. You have to invest time and effort in nurturing and growing your channel.

In addition to building your own channel, there are many people who are seeking others to help build their channel or take part in their channel in some way. You can help guide with content creation, filming, editing videos, writing scripts, reviewing products and channel management, to name a few.

Career options include:

  • YouTube Presenter
  • Video Content Writer/Editor
  • Vlogger
  • Social Media Executive
  • YouTube Executive
  • Video Editor
  • Scriptwriters (various genres)

 

Noted Links:
https://www.doubleclickbygoogle.com/
https://www.google.com/webmasters/learn/
https://www.google.com/gmail/
https://www.youtube.com/

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So… what makes a good website?

Google SEO

The aim of operating online is to create a good website that will help us to get noticed by the major search engine, Google, and thus improve our site rankings. With higher ranging comes higher visibility and a greater possibility of increased sales, coupled with a larger customer base. But of course, the first thing is to create a good website. So… what makes a good website? Google’s Matt Cutts gives us some great points in this video.

Here are the points in a nutshell:

  • Crawlability – make your website crawlable, view it in text browser. How does it look? Is it readable and well organised?
  • Sitemap – create a sitemap. A sitemap is a list of pages of a website that are accessible by web crawlers and users. It gives a comprehensive view of the structure of the website.
  • Content – good, properly written content. Don’t pad articles with unrelated content. The content should be relevant to your website in general and specifically to the particular article.
  • Marketing, promoting, optimising – target your niche. Make them aware of what you have to offer.
  • Hooks – create newsletter, tutorial, specials…give people a reason to subscribe to your newsletter and return to your website.
  • Social Networking – use social networks such as Facebook, Google +, Twitter, LinkedIn etc, to tell others about your website and what you do.
  • Offer something interesting – in as much as it is possible, try to create a unique experience for your users.

Implementing these could improve your website’s ranking. It will take a bit of time and dedication, but if you are consistent you will see benefits. If you are unable to start or be consistent in getting these done, consider outsourcing this role, then if you so desire, take on the responsibility once your online presence is established.