Technology is rapidly changing, and a part of that has to do with the internet…a large part of it! The way we do business has changed, and is changing; the way we buy goods and services has changed and so careers too are changing! Many of the jobs that existed are changing in structure, one machine can do jobs hundred of people used to do, so where does that leave many of us, how do we cope? How do we redefine ourselves in this atmosphere? Well, if you’re thinking of starting a new career and have some experience online – take a look at Google; they may just offer options to learn new skills and the career change you are looking for. In this article we will be looking at some ways in which you can use Google services to start a new career at no cost…yes, you got that right, for free.

The first step is to create a Gmail account, if you don’t already have one. You will also need to have at least a basic understanding of the internet.

1. Google Adsense

Google Adsense offers a free, simple way to earn money by placing ads on your website or blog. You first have to have a Google Account; if you have a Gmail account, that’s all you need to get started; and a blog of course. Use your Gmail login to sign up for Google Adsense. You will be able to create and add ads to your blog. You get paid per thousand impressions (CPM), cost-per-click (CPC) or cost-per-engagement (CPE), depending on the preferences of the Google Adwords advertiser.

If you are able to pay others to write great articles – on both evergreen and topical subjects, you could build a solid website that brings thousands of viewers daily and higher earning potential. In addition to setting up your own blog, you can also offer your service helping other people set up their own Adsense accounts, and create and place ads.

Career options include:

• Google Adsense Specialist
• Google Adsense Consultant
• Google Adsense Expert
• Google Adsense Certified Partner

2. Google Analytics

Google Analytics lets you measure advertising ROI (Return On Investment) as well as track Flash, video, and social networking sites and applications. This can provide critical information for businesses or individuals regarding visitors to their website and visitor interactions. Understanding analytics, how to use it, and interpret the reports can help a business boost their conversion rates and implement better SEO (Search engine optimisation) strategies to improve visitor volume, sales and website ranking. Companies are willing to pay, and do pay, sometimes substantial amounts for this kind of knowledge and expertise.

In addition to knowledge of Google Analytics it’s worth exploring Doubleclick – a business owned by Google that makes it money from online advertisers and publishers.

Start your Google Analytics career with free training that Google’s Analytics Academy offers.

Career options include:

• Google Analytics Specialists
• Digital Web Analyst
• Web Marketing Analyst
• Google Analytics Consultant

3. Google Webmaster

Google Webmaster offers service to track a web site’s performance.  It is a tool one can use to make websites more engaging,  improve user experience, as well as implement measures to improve website search results. It’s free to learn how webmaster works.

If you already have knowledge of web maintenance, even if it is in dealing with your own website, you can build on this knowledge by learning Google Webmaster. So, why not get familiar with Webmaster, and the ways in which it can be used to benefit website owners and users.

Career options include:

• Google Webmaster Expert
• Digital Web Analyst
• Website Maintenance Consultant
• Webmaster

4. Google Adword

Google Adword provides an opportunity for businesses and individuals to advertise and attract customers to a website, and the products that they’re searching for. Individuals and businesses pay to advertise with Google. Advertisers create ads to be shown through Google networks. They want to create great ads that will target the right customers and lead to maximum conversion. Many people don’t know how Google Adword work; not only can you become that one less person, but you can offer your skills to companies and other individuals who don’t know how to.

Google Adword skills are becoming more and more important as companies vie for the attention of online buyers.

Career options include:

• Google Adword Expert
• Google Adword Specialist
• Google Adword Consultant

5. YouTube

Create a YouTube channel. Many people are using YouTube as a platform to establish themselves, share their knowledge, skills and experiences; while at the same time being able to earn doing so. Depending on the area you specialise in, success could come fast or very slowly. The more established you become, it opens the possibility for endorsements and of course, promotion of your own services and products for sale. YouTube isn’t a ‘get rich quick’ avenue, as many people may think. It is therefore important to do something you are passionate about or at least be hugely motivated by in some way, as this lessens the possibility that you will quit early. You have to invest time and effort in nurturing and growing your channel.

In addition to building your own channel, there are many people who are seeking others to help build their channel or take part in their channel in some way. You can help guide with content creation, filming, editing videos, writing scripts, reviewing products and channel management, to name a few.

Career options include:

• YouTube Presenter
• Video Content Writer/Editor
• Vlogger
• Social Media Executive
• YouTube Executive
• Video Editor
• Scriptwriters (various genres)

Noted Links:
https://www.doubleclickbygoogle.com/
https://www.google.com/webmasters/learn/
https://www.google.com/gmail/
https://www.youtube.com/