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3 Reasons Why Adsense Is Essential For Content Sites

Google adsense

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense programme. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the programme from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

1. It addresses the needs of publishers and webmasters

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

2. Tracks earnings

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines give webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

3. Benefits of advertising on targeted websites

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more on target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

Conclusion

There was a time when people were not yet aware of the money to be made from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.

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Google Adsense Plugin Deprecated

Google Adsense Plugin

Google created the Google Adsense plugin to offer an easy way for publishers to integrate Google advertisement into their websites. It automatically suggested places to insert ads and all one had to do was select their preferred positions for showing the ads.

For me, this was convenient and I’m sure for many of you also. However, it seemed many people did not like this plugin, due to what they considered its lack of flexibility, inconsistency and limitations. In addition, there were reports that it just did not work or that it broke, which is undoubtedly why the Google Adsense plugin is now deprecated. As such, it begs the question whether Google had put enough effort into creating, updating or maintaining this plugin.

Google Adsense plugin deprecated

Google Adsense plugin rating

The plugin has now been deprecated, so if you have ads on your website that was created using this plugin, as of April 5, 2017 you are no longer able to modify ads using the plugin and as of May 3, 2017 you will not have access to the plugin front end.

Key dates

  • Early March, 2017: New publishers will not be able to sign up for AdSense by using the plugin.
  • Early April, 2017: Existing publishers will not be able to change their ad settings or ad units through the plugin.
  • Early May, 2017: Google will no longer provide support for the plugin.

What should you do?

Even though your ads will still work for a while, choose  an alternative now, then deactivate and remove the plugin. Always make sure that your website is updated with the latest plugin versions and themes. When a website is not updated it creates the possibility that the website could be hacked. Therefore, it is never recommended to keep deprecated or outdated plugin on your website.

Google has noted some guidance for affected publishers. However, it might be easier to find other suitable plugins on WordPress to get the job done.

Popular WordPress Plugins for Google Adsense

There are a number of popular WordPress alternatives for Google Adsense including those listed below:

  • Adsense Plugin WP QUADS – 40,000+ active installs and a 5 star rating from over 350 users.
  • Advanced Ads – 30,000+ active installs and a 5 star rating from over 270 users. It can also be used with other ad platforms and affiliate marketing programmes.
  • Ad Inserter – 50,000+ active installs and a 5 star rating from 164 users. It can also be used with other ad platforms and affiliate programmes such as Amazon Affiliates.
  • WP-insert – 30,000+ active installs and a 4.5 star rating from 125 users. It can also be used with other ads platforms and affiliate programmes.
  • AdRotate – 50,000+ active installs and a 4 star rating from 438 users. It can also be used for other ads platforms and affiliate programmes.

There are of course a number of others worth considering but these are some good ones to start with.

Will Google offer another Adsense plugin?

From all indications, no. Google has no replacement plugin for the Google Adsense Plugin. They have noted that they have ‘new innovative features’ such as,  ‘automatic ad formats and other upcoming initiatives’. Hopefully we will soon see what that’s all about!

Conclusion

Google Adsense plugin worked for some people, however, it didn’t work for many others, as shown by the ratings. If you have it on your WordPress website; backup your website, install a new ad plugin and remove the Google Adsense plugin. There are some really nice alternatives to choose from.

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Make A Living With Google

Google logo

Technology is rapidly changing, and a part of that has to do with the internet…a large part of it! The way we do business has changed, and is changing; the way we buy goods and services has changed and so careers too are changing! Many of the jobs that existed are changing in structure, one machine can do jobs hundred of people used to do, so where does that leave many of us, how do we cope? How do we redefine ourselves in this atmosphere? Well, if you’re thinking of starting a new career and have some experience online – take a look at Google; they may just offer options to learn new skills and the career change you are looking for. In this article we will be looking at some ways in which you can use Google services to start a new career at no cost…yes, you got that right, for free.

The first step is to create a Gmail account, if you don’t already have one. You will also need to have at least a basic understanding of the internet.

1. Google Adsense

Google Adsense offers a free, simple way to earn money by placing ads on your website or blog. You first have to have a Google Account; if you have a Gmail account, that’s all you need to get started; and a blog of course. Use your Gmail login to sign up for Google Adsense. You will be able to create and add ads to your blog. You get paid per thousand impressions (CPM), cost-per-click (CPC) or cost-per-engagement (CPE), depending on the preferences of the Google Adwords advertiser.

If you are able to pay others to write great articles – on both evergreen and topical subjects, you could build a solid website that brings thousands of viewers daily and higher earning potential. In addition to setting up your own blog, you can also offer your service helping other people set up their own Adsense accounts, and create and place ads.

Career options include:

  • Google Adsense Specialist
  • Google Adsense Consultant
  • Google Adsense Expert
  • Google Adsense Certified Partner

2. Google Analytics

Google Analytics lets you measure advertising ROI (Return On Investment) as well as track Flash, video, and social networking sites and applications. This can provide critical information for businesses or individuals regarding visitors to their website and visitor interactions. Understanding analytics, how to use it, and interpret the reports can help a business boost their conversion rates and implement better SEO (Search engine optimisation) strategies to improve visitor volume, sales and website ranking. Companies are willing to pay, and do pay, sometimes substantial amounts for this kind of knowledge and expertise.

In addition to knowledge of Google Analytics it’s worth exploring Doubleclick – a business owned by Google that makes it money from online advertisers and publishers.

Start your Google Analytics career with free training that Google’s Analytics Academy offers.

Career options include:

  • Google Analytics Specialists
  • Digital Web Analyst
  • Web Marketing Analyst
  • Google Analytics Consultant

3. Google Webmaster

Google Webmaster offers service to track a web site’s performance.  It is a tool one can use to make websites more engaging,  improve user experience, as well as implement measures to improve website search results. It’s free to learn how webmaster works.

If you already have knowledge of web maintenance, even if it is in dealing with your own website, you can build on this knowledge by learning Google Webmaster. So, why not get familiar with Webmaster, and the ways in which it can be used to benefit website owners and users.

Career options include:

  • Google Webmaster Expert
  • Digital Web Analyst
  • Website Maintenance Consultant
  • Webmaster

4. Google Adword

Google Adword provides an opportunity for businesses and individuals to advertise and attract customers to a website, and the products that they’re searching for. Individuals and businesses pay to advertise with Google. Advertisers create ads to be shown through Google networks. They want to create great ads that will target the right customers and lead to maximum conversion. Many people don’t know how Google Adword work; not only can you become that one less person, but you can offer your skills to companies and other individuals who don’t know how to.

Google Adword skills are becoming more and more important as companies vie for the attention of online buyers.

Career options include:

  • Google Adword Expert
  • Google Adword Specialist
  • Google Adword Consultant

5. YouTube

Create a YouTube channel. Many people are using YouTube as a platform to establish themselves, share their knowledge, skills and experiences; while at the same time being able to earn doing so. Depending on the area you specialise in, success could come fast or very slowly. The more established you become, it opens the possibility for endorsements and of course, promotion of your own services and products for sale. YouTube isn’t a ‘get rich quick’ avenue, as many people may think. It is therefore important to do something you are passionate about or at least be hugely motivated by in some way, as this lessens the possibility that you will quit early. You have to invest time and effort in nurturing and growing your channel.

In addition to building your own channel, there are many people who are seeking others to help build their channel or take part in their channel in some way. You can help guide with content creation, filming, editing videos, writing scripts, reviewing products and channel management, to name a few.

Career options include:

  • YouTube Presenter
  • Video Content Writer/Editor
  • Vlogger
  • Social Media Executive
  • YouTube Executive
  • Video Editor
  • Scriptwriters (various genres)

 

Noted Links:
https://www.doubleclickbygoogle.com/
https://www.google.com/webmasters/learn/
https://www.google.com/gmail/
https://www.youtube.com/