Author: Julian Gooden

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16 Ways You Can Make Money with Google

Posted on by Julian Gooden
Google product and services

Introduction:

Google, the tech giant renowned for its search engine and a wide range of online services, offers numerous opportunities for individuals to make money. Whether you’re looking to earn some extra income or explore new entrepreneurial ventures, here are 16 ways you can leverage Google’s platforms and tools to generate revenue.

1. Google AdSense:

Google AdSense enables website owners and bloggers to display targeted ads on their platforms. When visitors click on these ads, you earn a portion of the advertising revenue.

2. YouTube Partner Program:

If you enjoy creating videos, you can join the YouTube Partner Program. This allows you to monetize your YouTube channel by displaying ads, receiving channel memberships, and obtaining sponsorships.

3. Google AdWords:

Become a Google AdWords professional and offer your expertise to businesses looking to advertise their products or services online. You can manage ad campaigns and earn money by optimizing their performance.

4. Google Opinion Rewards:

By participating in Google Opinion Rewards, you can earn credits by completing surveys and providing feedback on various topics. These credits can be used to make purchases on the Google Play Store.

5. Google Play Developer:

If you have programming skills, consider creating and publishing your own apps or games on the Google Play Store. You can generate income through in-app purchases, advertisements, or paid app downloads.

Google Affiliate Network

6. Google Affiliate Network:

Join the Google Affiliate Network or use Google AdSense to promote products and services from various advertisers. Earn commissions whenever someone makes a purchase through your referral links.

7. Google Consumer Surveys:

Through Google Consumer Surveys, you can create surveys that companies use to gather market insights. As a participant, you can earn money by answering these surveys.

8. Google Apps for Work:

As a Google Apps for Work reseller, you can offer businesses cloud-based productivity solutions such as Gmail, Google Drive, and Google Docs. Earn revenue by selling and supporting these services.

9. Google Cloud Platform:

Leverage your technical skills and become a Google Cloud Platform consultant. Help businesses set up and manage their cloud infrastructure, earning income through consulting fees.

10. Google Local Guides:

Join the Google Local Guides program and contribute reviews, photos, and information about local businesses. As you reach higher levels, you may receive perks such as freebies, exclusive events, or even paid opportunities.

11. Google SEO Consultant:

Become an expert in search engine optimization (SEO) and provide consultancy services to businesses seeking to improve their website’s visibility in search engine results. Optimize websites for higher rankings and charge fees for your services.

12. Google Workspace Marketplace:

Develop and sell applications, extensions, or add-ons for Google Workspace (formerly G Suite) products such as Gmail, Google Drive, or Google Calendar. Earn revenue through app sales or subscriptions.

13. Google Opinion Rewards for Publishers:

If you run a website or a blog, you can integrate Google Opinion Rewards for Publishers to earn revenue from surveys that your users complete.

14. Google AdMob:

If you have a mobile app or game, monetize it with Google AdMob. Display ads within your app and earn money based on clicks or impressions.

15. Google Shopping Actions:

For online retailers, consider joining Google Shopping Actions to sell products directly through Google’s platform. Increase your sales and earn revenue through transactions.

16. Google Workspace Referral Program:

Refer businesses to sign up for Google Workspace and earn commissions when they become paid customers. Share your referral link and receive incentives for successful conversions.

Conclusion:

From advertising and content creation to app development and referrals, Google provides numerous ways to make money online. Whether you’re an individual creator, a consultant, or a business owner, exploring these opportunities can help you generate income and leverage the power of Google’s vast ecosystem.

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10 Lucrative Businesses That Generate Passive Income While You Sleep

Posted on by Julian Gooden
Passive income

Introduction:

Passive income has become a sought-after source of revenue for many aspiring entrepreneurs. The idea of making money while you sleep, or earning a steady stream of income with minimal effort, is appealing to anyone looking to achieve financial independence. Fortunately, with the advancements in technology and the advent of the internet, numerous business opportunities have emerged that allow individuals to generate passive income. In this article, we will explore ten businesses that have the potential to make you money while you sleep.

  1. Rental Properties:
    Investing in real estate and renting out properties is a classic way to earn passive income. With the right property and effective property management, you can enjoy a steady monthly income without actively working on a day-to-day basis.
  2. Dividend Stocks:
    Investing in dividend stocks allows you to become a shareholder in established companies that pay out regular dividends. By investing wisely and building a diversified portfolio, you can earn passive income through the dividends paid by these companies.
  3. Peer-to-Peer Lending:
    Peer-to-peer lending platforms enable you to lend money to individuals or small businesses in exchange for interest payments. Through online platforms, you can automate the lending process and earn passive income from the interest generated.
  4. Affiliate Marketing:
    Affiliate marketing involves promoting products or services through unique affiliate links. When someone makes a purchase using your affiliate link, you earn a commission. By building a niche website or leveraging social media platforms, you can create an income stream that operates around the clock.
  5. E-commerce:
    Setting up an online store allows you to sell products globally without the constraints of traditional brick-and-mortar businesses. With dropshipping or third-party fulfillment services, you can automate order processing and fulfillment, enabling you to earn money while you sleep.
  6. Digital Products:
    Creating and selling digital products, such as e-books, online courses, or software, is an excellent way to generate passive income. Once you have created the product, you can automate the sales process, allowing customers to purchase and download your digital products at any time.
  7. Stock Photography:
    If you have a passion for photography, you can monetize your skills by selling stock photos online. Numerous platforms allow you to upload and sell your photographs to individuals and businesses worldwide, providing a passive income stream as your photos are downloaded.
  8. Mobile Apps:
    Developing and monetizing mobile applications can be a lucrative venture. By creating an app that serves a specific audience and integrating advertising or in-app purchases, you can generate passive income as users engage with your app even when you’re not actively involved.
  9. YouTube Channel:
    Building a successful YouTube channel can generate passive income through advertising revenue, sponsorships, and product endorsements. By creating engaging content and growing your subscriber base, you can earn money while your videos are viewed, even when you’re not actively creating new content.
  10. Automated Online Businesses:
    With the rise of automation and artificial intelligence, there are various online businesses that operate on autopilot. For example, building and monetizing niche websites with automated content generation and affiliate marketing can generate passive income without ongoing manual intervention.

Conclusion:

Earning money while you sleep is an attainable goal in today’s digital age. These ten businesses provide different avenues for generating passive income, allowing you to build wealth and financial security. While each business requires effort and investment upfront, with proper planning, automation, and scalability, they have the potential to provide a steady income stream that frees up your time and offers financial independence. Start exploring these opportunities today and embark on your journey towards passive income success.

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Mastering Your Finances: The Importance of Budgeting and How to Get Started

Posted on by Julian Gooden
Budget

Introduction:

Managing personal finances is a crucial skill that can have a significant impact on our lives. Budgeting is a fundamental aspect of financial management, enabling individuals and households to make informed decisions about their income and expenses. In this article, we will delve into the concept of budgeting, explore its importance, and provide practical tips on how to create and maintain an effective budget.

What is Budgeting?

Budgeting is the process of creating a detailed plan that outlines your income sources and allocates funds to various categories of expenses, savings, and investments. It involves evaluating your financial situation, setting financial goals, and tracking your spending patterns to ensure that you stay within your means and work towards achieving your objectives.

A budget serves as a financial roadmap, providing a clear picture of your financial health and enabling you to make informed decisions about how you allocate and manage your money. It acts as a tool for controlling expenses, saving for the future, and ensuring financial stability.

Why is it Important to Budget?

2.1. Financial Awareness and Control:

Budgeting helps you gain a deeper understanding of your financial situation. By tracking your income and expenses, you become more aware of where your money goes, allowing you to identify areas where you can cut back on unnecessary spending and make better financial choices. With a budget in place, you gain control over your money rather than letting it control you.

2.2. Goal Setting and Financial Prioritization:

Budgeting enables you to set realistic financial goals and prioritise them effectively. Whether it’s saving for a down payment on a house, paying off debt, or planning for retirement, a budget provides a structured approach to achieve these objectives. By allocating funds towards specific goals, you can ensure that you make consistent progress and stay on track.

2.3. Eliminating Debt and Building Wealth:

A budget helps you tackle debt by allocating funds for debt repayment strategies. By prioritising debt reduction, you can make extra payments towards outstanding loans or credit card balances, ultimately leading to financial freedom. Additionally, a well-planned budget allows you to save and invest money, enabling you to build wealth over time and secure a strong financial future.

2.4. Emergency Preparedness:

Life is unpredictable, and unexpected expenses can arise at any time. A budget helps you establish an emergency fund by setting aside a portion of your income for unforeseen circumstances. Having an emergency fund provides a financial safety net, reducing the need to rely on credit or disrupt your long-term financial plans when faced with unexpected expenses.

How to Budget:

3.1. Assess Your Finances:

Start by evaluating your income, including your regular salary, bonuses, or other sources of revenue. Calculate your average monthly income after taxes. Next, analyse your expenses by tracking your spending for a few months. Categorise your expenses into fixed (e.g., rent, utilities) and variable (e.g., groceries, entertainment) categories. Be thorough and include all recurring and occasional expenses.

3.2. Set Financial Goals:

Determine your short-term and long-term financial goals. Short-term goals could include paying off credit card debt or saving for a vacation, while long-term goals may involve retirement planning or purchasing a home. Make your goals specific, measurable, attainable, relevant, and time-bound (SMART).

3.3. Create a Budget:

Based on your income and expenses, allocate funds to different categories, ensuring that your expenses do not exceed your income. Prioritize essential expenses such as housing, utilities, transportation, and debt payments. Allocate a portion of your income towards savings and investments. Review your budget regularly and make adjustments as necessary.

3.4. Track and Monitor:

Consistently track and monitor your expenses against your budget. Keep a record of all your transactions, whether it’s through a spreadsheet, budgeting software, or a mobile app. This will help you stay accountable and provide valuable insights into your spending habits.

3.5. Make Adjustments:

As you track your expenses, you may identify areas where you can reduce costs or find opportunities to save more. Adjust your budget accordingly, reallocating funds from non-essential categories to prioritise your financial goals. Be flexible and willing to adapt your budget as your circumstances change.

3.6. Involve the Whole Family:

If you’re managing a household budget, involve all family members in the process. Discuss financial goals, encourage open communication about spending decisions, and work together as a team to stay within the budget. Teaching children about budgeting from an early age instills responsible financial habits that will benefit them in the long run.

3.7. Seek Professional Help if Needed:

If you find it challenging to create or stick to a budget, consider seeking guidance from a financial advisor or counselor. They can provide expert advice tailored to your specific circumstances, offer strategies to manage debt effectively, and help you develop a sustainable budgeting plan.

Conclusion:

Budgeting is a powerful tool that empowers individuals and households to take control of their finances, achieve financial goals, and build a secure future. By understanding the importance of budgeting and implementing effective strategies, you can make informed decisions about your money, eliminate debt, save for emergencies, and create a path towards long-term financial success. Remember, budgeting is not a one-time task but a continuous process that requires discipline and regular review to ensure financial well-being.

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How to make money online using Medium

Posted on by Julian Gooden
Medium

Medium is a popular online publishing platform where users can write and share their articles with a wide audience. While Medium itself doesn’t offer direct ways to make money, there are several strategies you can employ to potentially generate income through the platform. Here are some methods:

  1. Join the Medium Partner Program: Medium operates a Partner Program that allows writers to monetise their content. To participate, you need to apply and be accepted into the program. Once accepted, you can earn money based on the engagement your articles receive from Medium members. The more time Medium members spend reading your articles, the more you can potentially earn.
  2. Build a following and promote affiliate products: Consistently publish high-quality content on Medium to attract and grow a loyal readership. As your audience expands, you can leverage your influence to promote affiliate products or services. Join affiliate marketing platforms like Amazon Associates, ShareASale, or Commission Junction, and include affiliate links in your articles. When readers make purchases through your links, you earn a commission.
  3. Create and sell premium content: While most of your articles on Medium may be freely accessible, you can consider creating exclusive premium content that readers can access for a fee. You can offer subscriptions, create a paywall for specific articles, or even compile your best content into an eBook or course and sell it directly through Medium or other platforms.
  4. Offer freelance services: Establish yourself as an expert in your field through your Medium articles and mention that you offer freelance services related to your niche. This could include writing, consulting, coaching, or any other services you specialise in. Interested readers may reach out to you for assistance, providing you with potential income opportunities.
  5. Leverage Medium to build your personal brand: By consistently publishing quality content on Medium, you can showcase your expertise and build your personal brand. This can lead to opportunities such as speaking engagements, guest blogging on other platforms, or consulting work that can generate income outside of Medium.
Medium

Medium

Remember that success on Medium, like any online endeavour, takes time, effort, and consistency. It’s crucial to produce valuable content, engage with your audience, and actively promote your work to maximise your chances of making money through the platform.

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9 Amazing AI Tools That Can Make You Money Online

Posted on by Julian Gooden
Amazing AI tools

Introduction:

The rapid advancement of artificial intelligence (AI) has revolutionised various industries, including online business and entrepreneurship. AI tools are now widely used to enhance productivity, optimise marketing strategies, improve customer experience, and ultimately, generate revenue. In this article, we will explore nine incredible AI tools that can help you make money online. Whether you are an e-commerce store owner, content creator, or digital marketer, these tools can provide invaluable assistance in maximising your online profitability.

  1. Chatbots for Customer Support:

    Implementing AI-powered chatbots on your website can streamline customer support and significantly enhance user experience. These virtual assistants can handle common inquiries, provide personalised recommendations, and even process transactions, thereby saving time and resources. By automating customer support, you can focus on other revenue-generating aspects of your business.

  2. Predictive Analytics:

    Predictive analytics tools utilise AI algorithms to analyse large datasets and predict future outcomes. These tools can help you make data-driven decisions, such as forecasting demand, optimising pricing strategies, and identifying trends in customer behaviour. By leveraging predictive analytics, you can effectively allocate resources and improve your online profitability.

  3. Content Creation:

    AI-powered content creation tools can assist in generating high-quality content for your website or social media platforms. These tools utilise natural language processing and machine learning algorithms to create engaging articles, blog posts, and social media captions. By automating content creation, you can save time and focus on other aspects of your business, such as marketing and customer acquisition.

  4. Email Marketing Automation:

    Email marketing remains a powerful tool for online businesses. AI-driven email marketing automation tools can analyse customer behaviour, segment audiences, and personalise email campaigns. By sending targeted and personalised emails, you can improve open rates, click-through rates, and ultimately drive more conversions and revenue.

  5. Voice Search Optimisation:

    With the rise of voice assistants like Siri and Alexa, optimising your online presence for voice search is crucial. AI tools can analyse voice search patterns and help you optimise your website and content accordingly. By incorporating voice search optimisation techniques, you can improve your online visibility and attract more organic traffic, leading to increased revenue potential.

  6. Social Media Management:

    AI-powered social media management tools can simplify the process of scheduling, publishing, and analysing social media content. These tools can automatically suggest the best times to post, identify relevant hashtags, and analyse engagement metrics. By streamlining social media management, you can enhance your brand’s online presence and engage with your audience more effectively, ultimately boosting conversions and sales.

  7. Sales and Revenue Forecasting:

    AI tools can analyse historical sales data, market trends, and external factors to generate accurate sales and revenue forecasts. By leveraging these forecasts, you can optimise inventory management, plan marketing campaigns, and make informed business decisions. Improved forecasting accuracy can help you minimise costs, maximise profits, and ensure sustainable growth.

  8. Personalized Product Recommendations:

    AI-driven recommendation engines can analyse customer preferences, purchase history, and browsing behaviour to provide personalised product recommendations. By offering tailored suggestions, you can enhance the customer experience, increase average order value, and boost customer loyalty. Personalised product recommendations can significantly impact your online sales and revenue.

  9. Ad Campaign Optimization:

    AI-powered ad campaign optimization tools can analyze vast amounts of data in real-time to optimise your online advertising efforts. These tools can automatically adjust bidding strategies, target specific audience segments, and optimise ad creatives for maximum conversions. By leveraging AI in ad campaign optimisation, you can increase the effectiveness of your online advertising, reduce costs, and drive higher ROI.

Conclusion:

The integration of AI tools into online businesses has unlocked new opportunities for revenue generation and growth. From customer support to content creation and advertising optimisation, these nine amazing AI tools can significantly improve your online

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How to Make $100 Per Day Online

Posted on by Julian Gooden
Earn money online

Introduction:

In today’s digital age, there are numerous opportunities to earn money online. Whether you’re looking to supplement your income or seeking a full-time online venture, making $100 per day can be a realistic goal. However, it’s essential to understand that achieving this level of income requires effort, dedication, and the right approach. In this article, we’ll explore some practical strategies and methods that can help you make $100 per day online.

Freelancing:

One of the most accessible ways to earn money online is through freelancing. If you possess skills such as writing, graphic design, programming, or social media management, you can offer your services on freelancing platforms like Upwork, Fiverr, or Freelancer. Create a compelling profile, showcase your expertise, and actively bid on relevant projects. By securing a few clients, you can easily earn $100 per day or even more, depending on your rates and workload.

Online Surveys and Microtasks:

Participating in online surveys and microtasks can be a simple and quick way to earn money. Numerous websites and apps pay users for completing surveys, watching videos, testing products, or performing small tasks. While the payouts for each individual task may be relatively low, by dedicating some time each day and signing up for multiple platforms, you can accumulate enough earnings to reach $100 per day.

E-commerce and Dropshipping:

Starting an e-commerce business or engaging in dropshipping can be a profitable venture. Create an online store using platforms like Shopify or WooCommerce and select products to sell. You can source products from suppliers or use dropshipping models where the supplier handles inventory and shipping. Utilize social media marketing, search engine optimisation, and other digital marketing techniques to drive traffic to your store and generate sales. By focusing on high-demand products and scaling your business, reaching $100 per day is attainable.

Affiliate Marketing:

Affiliate marketing allows you to earn a commission by promoting products or services offered by others. Join affiliate programs related to your niche and promote their products through various channels such as a blog, YouTube channel, or social media profiles. When someone makes a purchase through your unique affiliate link, you receive a percentage of the sale. With strategic promotion and a growing audience, it’s possible to earn $100 per day or more through affiliate marketing.

Online Tutoring:

If you have expertise in a particular subject, consider becoming an online tutor. Platforms like Tutor.com, VIPKid, or Udemy allow you to teach students worldwide and earn money from the comfort of your own home. Determine your teaching niche, set competitive rates, and establish a schedule that works for you. With consistent tutoring sessions and positive reviews, you can steadily increase your client base and income.

Conclusion:

Making $100 per day online is within reach if you approach it with the right mindset and strategies. Explore various opportunities like freelancing, online surveys, e-commerce, affiliate marketing, and online tutoring. Remember, building a sustainable online income requires dedication, continuous learning, and adapting to market trends. Stay persistent, invest time and effort into your chosen method, and you’ll increase your chances of achieving your financial goals.

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What Are The Benefits of SEO (Search Engine Optimisation)

Posted on by Julian Gooden
seo

You want to attract more customers and increase your website ranking; and get your website on the front page of the search engine.

SEO (Search Engine Optimisation) is a process created to increase online visibility for specific searched words or phrases, therefore, it works to improve your website ranking. SEO works to increase the quality and quantity of the traffic coming to your site by making changes such as improving interactivity, web page content, website speed, mobile friendliness and other core elements of the site.

To yield the best results in SEO, try to understand your customers’ needs, anticipate their intent and provide the information they are seeking. Don’t just echo the questions they are asking, but also offer solutions that are achievable and effective. Learn your customers’ habits, wants and needs; with this information you can better use SEO to create sales channels directed to them.

Benefits of SEO

1. Organic search

It has been reported that approximately 51% of a website customer comes from organic searches. These customers find their way to the website because the content added to the site is answering their search queries, thus, they are being provided a direction for the results they seek. The content you add to your website today is the traffic of tomorrow. This is the main reason content marketing is such a key part of a successful marketing strategy.

If you are able to rank at the top of Google and other relevant search engine pages, it improves website visibility, and potential customers or readers can be lead to your content.

As of January 2022 Google reportedly has 91% of search engine traffic, that means most people do target getting on Google and ranking highly for desired keywords/phrases; therefore, it can be very competitive to get one of the top spots on the front page for searches, but when achieved, the results can can be very rewarding.

2. Creating beneficial and trusted experience for the customer

To achieve the goals of SEO and realise success in your online business, it is recommended that you follow the guidelines of the specific search engine. In addition, there are also elements that are to be included such as improving page speed, page authority building and backlinks. The website should be easy to navigate and visitors being to able to gain access to the content they clicked to see. Not only should the functionality of your website be on par, you want to gain the customer’s trust, so the content should accurately reflect the title they clicked.

Keep in mind that:

  • Website pages should load fast
  • Website should be secured
  • Website should be easy to navigate
  • It should be easy to use
  • It should have accurate, and quality content

3. Target marketing funnels and increase brand awareness

A business could see a significant impact in the first year of implementing quality SEO, though it is a long-term marketing strategy that could increase results over time. Approaches such as on-page optimisation and the creation of content are two strategies that could offer great results. These and other SEO strategies can be used to drive content marketing that targets all stages in a marketing funnel and help you build brand awareness and loyalty.

4. SEO offers ongoing promotion

SEO is ongoing promotion – the ranks achieved through search engine optimisation, as well as the content, doesn’t go away when the budget runs out, as is the case with paid advertising. SEO enables businesses to reach potential customers while they are searching online, which is any time, any day.

In conclusion

If you aim to grow your blog or online business, SEO must be a key part of your marketing strategy.

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Etsy Image Dimension

Posted on by Julian Gooden

Using the correct image dimension can make a big difference in the look of your online Etsy store. The correct dimensions would ensure your images are not blurry, and present well.

The image size varies depending on where you want the image to be. The below is Etsy’s recommendation for images (sizes are in pixels):

Profile photo – 400 x 400
Shop Icon – 500 x 500
Shop banner – 760 x 100
Cover photo – The ideal size for your cover photo is 3360 x 840. The minimum size is 1200 x 300.
Team logo – 170 x 100
Item listing photo – At least 1000 pixels wide.

Item listing photos

Most people are understandably interested in having really great images for their items listings. Further to the image size being at least 1000px in width, there are also recommendations regarding image orientation. It is suggested that the first photo be horizontal/landscape or square for a better presentation after cropping. Etsy noted that they crop and resize images from the centre, so to have your images shown properly, it is advised that you centre your images. It is also good to ensure images are clear and crisp and that the colours reflect the type, mood and purpose of the listing.

Free image editing tools

If you do not have an image editing software, try an online tool to cut and resize your images:

Aviary
BeFunky
Lunapic
Photoshop Express Online

They say a picture is worth a thousand words, well a great image could bring in quite a few sales, so always ensure yours are the best quality and that they look great!

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[Update] Still Waiting For YouTube Monetisation – Is it end of April or June 2018?

Posted on by Julian Gooden
youtube logo

Recent changes to YouTube Partnership programme has resulted in many content creators waiting in what is seeming a very long line to be approved for monetisation.

Usually one would be able to monetise their channel right off the bat, however in April 2017, Google announced new changes where creators would have to achieve 10,000 life time views to be eligible for YouTube Partnership Programme. The requirements changed again in January 2018 – where one would have to achieve at least 1,000 subscribers and 4,000 minutes watched. These new rules, YouTube noted, is in an effort to weed out ‘bad actors’. Existing players were given a mere 30 days to reach eligibility criteria. Many small channels who were not able to meet these requirements and lost monetisation. It also meant that new creators had greater challenges to getting in.

The waiting period to be assessed was supposed to be a week, however, many creators who have reached the threshold will see the following message in their YouTube account:

Applications for the YouTube Partner Programme are still in a backlog. We hope to be able to review all open applications by the end of April. Thank you for your patience in the meantime.

Now, April is almost at an end and still many creators are wondering why they are still not approved. Unfortunately the wait for them might be even longer given recent updates in YouTube Help Forum. On the 19th April, 2018, a member of Google’s team posted an update in the forum where a new end date was stated:

We’re hoping to get caught up by the end of June and will let you know if anything changes.’ Of course this has not been officially announced through YouTube’s messaging system.

I do have a channel that has met the criteria and I hope monetisation will be reinstated soon for that channel. As far as I can see there isn’t much that one could do but wait.

Things to do while you wait:

  1. Review the monetisation guideline/policies and whether your videos adhere to these guidelines.
  2. Continue to upload quality content regularly and promote your videos.
  3. Examine other ways you can use your channel to earn beside Google’s monetisation.
  4. Check out alternatives such as D-tube.
  5. In general look at other ways of earning money online.

 

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3 Reasons Why Adsense Is Essential For Content Sites

Posted on by Julian Gooden
Google adsense

To know why Adsense is essential for your content sites is to know first how this works.

The concept is really simple, if you think about it. The publisher or the webmaster inserts a java script into a certain website. Each time the page is accessed, the java script will pull advertisements from the Adsense programme. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the programme from which the search engine pulls the Adsense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

1. It addresses the needs of publishers and webmasters

The first reason why Adsense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.

The different formatting enables the site owners the possibility of more click through from visitors who may or may not be aware of what they are clicking on. It can also appeal to the people visiting thus make them take that next step of looking up what it is all about. This way the people behind the Adsense will get their content read and making profit in the process.

2. Tracks earnings

The second reason is the ability of the Adsense publishers to track not only how their sites are progressing but also the earnings based on the webmaster-defined channels. The recent improvements in the search engines give webmasters the capability to monitor how their ads are performing using customizable reports that has the capacity to detail page impressions, clicks and click-through rates. Webmasters and publishers can now track specific ad formats, colours and pages within a website. Trends are also easily spotted.

With the real-time reporting at hand, the effectiveness of the changes made will be assessed quickly. There would be time to sort out the contents that people are making the most clicks on. The ever-changing demands would be met while generating cash for the webmasters and publishers. The more flexible tools are also allowing webmasters to group web pages by URL, domain, ad type or category, which will provide them some accurate insight on which pages, ads and domains are performing best.

3. Benefits of advertising on targeted websites

The last and final reason is that the advertisers have realized the benefits associated having their ads served on targeted websites. Thus increasing the possibility that a prospective web surfer will have an interest in their product and services. All because of the content and its constant maintenance. As opposed to those who are not using Adsense in their sites, they are given the option of having other people do their content for them, giving them the benefit of having successful and money-generating web sites.

Adsense is all about targeted content, the more targeted your content is, the more on target the search engines’ ads will be. There are some web masters and publishers who are focused more on their site contents and how best to maintain them rather than the cash that the ads will generate for them. This is the part where the effectiveness is working its best.

Conclusion

There was a time when people were not yet aware of the money to be made from advertisements. The cash generated only came into existence when the webmasters and publishers realized how they can make Adsense be that generator. In those days, the content were the most important factors that is taken quite seriously. It still is. With the allure of money, of course.