You want to attract more customers and increase your website ranking; and get your website on the front page of the search engine.
SEO (Search Engine Optimisation) is a process created to increase online visibility for specific searched words or phrases, therefore, it works to improve your website ranking. SEO works to increase the quality and quantity of the traffic coming to your site by making changes such as improving interactivity, web page content, website speed, mobile friendliness and other core elements of the site.
To yield the best results in SEO, try to understand your customers’ needs, anticipate their intent and provide the information they are seeking. Don’t just echo the questions they are asking, but also offer solutions that are achievable and effective. Learn your customers’ habits, wants and needs; with this information you can better use SEO to create sales channels directed to them.
Benefits of SEO
1. Organic search
It has been reported that approximately 51% of a website customer comes from organic searches. These customers find their way to the website because the content added to the site is answering their search queries, thus, they are being provided a direction for the results they seek. The content you add to your website today is the traffic of tomorrow. This is the main reason content marketing is such a key part of a successful marketing strategy.
If you are able to rank at the top of Google and other relevant search engine pages, it improves website visibility, and potential customers or readers can be lead to your content.
As of January 2022 Google reportedly has 91% of search engine traffic, that means most people do target getting on Google and ranking highly for desired keywords/phrases; therefore, it can be very competitive to get one of the top spots on the front page for searches, but when achieved, the results can can be very rewarding.
2. Creating beneficial and trusted experience for the customer
To achieve the goals of SEO and realise success in your online business, it is recommended that you follow the guidelines of the specific search engine. In addition, there are also elements that are to be included such as improving page speed, page authority building and backlinks. The website should be easy to navigate and visitors being to able to gain access to the content they clicked to see. Not only should the functionality of your website be on par, you want to gain the customer’s trust, so the content should accurately reflect the title they clicked.
Keep in mind that:
- Website pages should load fast
- Website should be secured
- Website should be easy to navigate
- It should be easy to use
- It should have accurate, and quality content
3. Target marketing funnels and increase brand awareness
A business could see a significant impact in the first year of implementing quality SEO, though it is a long-term marketing strategy that could increase results over time. Approaches such as on-page optimisation and the creation of content are two strategies that could offer great results. These and other SEO strategies can be used to drive content marketing that targets all stages in a marketing funnel and help you build brand awareness and loyalty.
4. SEO offers ongoing promotion
SEO is ongoing promotion – the ranks achieved through search engine optimisation, as well as the content, doesn’t go away when the budget runs out, as is the case with paid advertising. SEO enables businesses to reach potential customers while they are searching online, which is any time, any day.
If you aim to grow your blog or online business, SEO must be a key part of your marketing strategy.