What Are The Benefits of SEO (Search Engine Optimisation)


You want to attract more customers and increase your website ranking; and get your website on the front page of the search engine.

SEO (Search Engine Optimisation) is a process created to increase online visibility for specific searched words or phrases, therefore, it works to improve your website ranking. SEO works to increase the quality and quantity of the traffic coming to your site by making changes such as improving interactivity, web page content, website speed, mobile friendliness and other core elements of the site.

To yield the best results in SEO, try to understand your customers’ needs, anticipate their intent and provide the information they are seeking. Don’t just echo the questions they are asking, but also offer solutions that are achievable and effective. Learn your customers’ habits, wants and needs; with this information you can better use SEO to create sales channels directed to them.

Benefits of SEO

1. Organic search

It has been reported that approximately 51% of a website customer comes from organic searches. These customers find their way to the website because the content added to the site is answering their search queries, thus, they are being provided a direction for the results they seek. The content you add to your website today is the traffic of tomorrow. This is the main reason content marketing is such a key part of a successful marketing strategy.

If you are able to rank at the top of Google and other relevant search engine pages, it improves website visibility, and potential customers or readers can be lead to your content.

As of January 2022 Google reportedly has 91% of search engine traffic, that means most people do target getting on Google and ranking highly for desired keywords/phrases; therefore, it can be very competitive to get one of the top spots on the front page for searches, but when achieved, the results can can be very rewarding.

2. Creating beneficial and trusted experience for the customer

To achieve the goals of SEO and realise success in your online business, it is recommended that you follow the guidelines of the specific search engine. In addition, there are also elements that are to be included such as improving page speed, page authority building and backlinks. The website should be easy to navigate and visitors being to able to gain access to the content they clicked to see. Not only should the functionality of your website be on par, you want to gain the customer’s trust, so the content should accurately reflect the title they clicked.

Keep in mind that:

  • Website pages should load fast
  • Website should be secured
  • Website should be easy to navigate
  • It should be easy to use
  • It should have accurate, and quality content

3. Target marketing funnels and increase brand awareness

A business could see a significant impact in the first year of implementing quality SEO, though it is a long-term marketing strategy that could increase results over time. Approaches such as on-page optimisation and the creation of content are two strategies that could offer great results. These and other SEO strategies can be used to drive content marketing that targets all stages in a marketing funnel and help you build brand awareness and loyalty.

4. SEO offers ongoing promotion

SEO is ongoing promotion – the ranks achieved through search engine optimisation, as well as the content, doesn’t go away when the budget runs out, as is the case with paid advertising. SEO enables businesses to reach potential customers while they are searching online, which is any time, any day.

In conclusion

If you aim to grow your blog or online business, SEO must be a key part of your marketing strategy.

3 Ways For Driving Traffic To Your Website

3 Ways For Driving Traffic To Your Website

This article looks at three ways you can increase traffic and boost sales.

Your website is ready. It sits there while you wait for anyone to come to along, view your products, and yes, hopefully, buy something! However, it has been several months and very little or nothing is happening.

You need targeted internet traffic and sales for your online business to grow and thrive.

Your ultimate goal is to generate targeted traffic. You want to gain the interest of your target consumers and drive them to your website. You can achieve this by working on the advertising and marketing aspect of your e-business. There are a number of ways to generate this traffic, including using the below methods:

1: Search Engine Optimization

If people search through major search engines, type in their search keywords and your website comes up, chances are you could expect more website traffic than you could handle. Therefore you could aim to rank heavily on the main search engines such as Google and Bing.

This however does not usually happen overnight. It will likely take a lot of time and effort to achieve this. To aim to make your presence felt and known on the internet could begin by becoming one of the top sites in the results page when a keyword query is made. As such, you could try filling your website with articles reflecting the relevant keywords about your product and service. These could be articles or pages that offer potential customers valuable advice and other crucial information.

SEO takes time so this may not be the quickest approach. It is advisable, therefore, to employ multiple methods to generate more web traffic.

  • You could try buying traffic from vendors to generate website hits.
  • You could buy traffic with Google’s and Yahoo’s pay-per-click programme.
  • You could use Facebook advertising.

How this works is that you determine and identify your target market’s possible keywords and bid for these words or phrases. This may be costly, but it would generate hits.

Of course, it doesn’t end there. You will then have to focus on converting those hits into sales. You have to keep your customer’s interest with an interesting website to begin with.

2: Syndicate your site

There are many websites that would allow feed burning. You would have to create Really Simple Syndication (RSS) feeds that would link your content and blog to other websites.

Make sure that you are providing informative and interesting information on your blog, to appeal to potential customers. RSS feeds may increase website hits but they may not generate profit or sales leads, if your website is boring or doesn’t inspire trust.

3: Create useful, informative and interesting article content

Again, it doesn’t matter if your website is generating thousands of hits. It also doesn’t matter if suddenly, your website is generating more traffic than you could handle. What is really important is that you are earning profit from this traffic.

You need to provide your prospective customers with quality web content. The content should be responsive to their need. Write as many articles as you can or hire someone to write them for you. You must provide your customers information on how to solve their problems. Keep your articles fresh, updated and relevant to your customer’s needs or problems.