High quality content is crucial in order to retain visitors and have a high ranking on search engines. People often find you through the content you have on your website/blog. You want to provide answers to questions people are asking,… Continue Reading
Usually I would recommend that people create a Google account especially for business. A Google account offers many features that would work great for business and personal use. Though there are a number of services one could access with an… Continue Reading
Writing a business plan is a sure way of increasing your chances of obtaining a loan. Before you begin writing your business plan, consider the following questions: What service or product does the business provide and what need does it… Continue Reading
The demand for your goods and services is the amount the customers are willing and able to buy at any given time. There is an inverse relationship between demand and price, which is expressed in the ‘law of demand’. This… Continue Reading
Sales forecasting involves determining the sales a business is expected to make in a given period. This could be the first three or six months or even a year. Forecasting can help you determine or identify cash flow problems. You… Continue Reading
The promotional mix is the combination of tools used to promote a product. There are four aspects to the promotional mix; sales promotion, advertising, personal selling and public relations. This article looks at sales promotion and advertising. Sales Promotion Sales… Continue Reading
Market research seeks to help you identify the possibilities in the current market. You will be able to make predictions from the market research analysis and hence better able to satisfy the needs of your customers. Market research is critical… Continue Reading
Marketing is a management effort, which aims to identify the needs of customers, and satisfy those needs in a profitable and efficient manner. What are the elements of marketing? You probably have heard about the 4ps of marketing or the… Continue Reading
Why Market Feasibility? Market Feasibility is quite appropriate where you are planning to open a new business or extend an existing line of product. Your aim is to determine how ‘feasible’ your product would be in the current market. It… Continue Reading
Proper planning will reduce the ‘stress’ that could come with starting your own small business; an ad hoc approach is often a recipe for disaster. Here are a few things to keep in mind when starting your own small business:… Continue Reading
