This article looks at three ways you can increase traffic and boost sales.
Your website is ready. It sits there while you wait for anyone to come to along, view your products, and yes, hopefully, buy something! However, it has been several months and very little or nothing is happening.
You need targeted internet traffic and sales for your online business to grow and thrive.
Your ultimate goal is to generate targeted traffic. You want to gain the interest of your target consumers and drive them to your website. You can achieve this by working on the advertising and marketing aspect of your e-business. There are a number of ways to generate this traffic, including using the below methods:
1: Search Engine Optimization
If people search through major search engines, type in their search keywords and your website comes up, chances are you could expect more website traffic than you could handle. Therefore you could aim to rank heavily on the main search engines such as Google and Bing.
This however does not usually happen overnight. It will likely take a lot of time and effort to achieve this. To aim to make your presence felt and known on the internet could begin by becoming one of the top sites in the results page when a keyword query is made. As such, you could try filling your website with articles reflecting the relevant keywords about your product and service. These could be articles or pages that offer potential customers valuable advice and other crucial information.
SEO takes time so this may not be the quickest approach. It is advisable, therefore, to employ multiple methods to generate more web traffic.
- You could try buying traffic from vendors to generate website hits.
- You could buy traffic with Google’s and Yahoo’s pay-per-click programme.
- You could use Facebook advertising.
How this works is that you determine and identify your target market’s possible keywords and bid for these words or phrases. This may be costly, but it would generate hits.
Of course, it doesn’t end there. You will then have to focus on converting those hits into sales. You have to keep your customer’s interest with an interesting website to begin with.
2: Syndicate your site
There are many websites that would allow feed burning. You would have to create Really Simple Syndication (RSS) feeds that would link your content and blog to other websites.
Make sure that you are providing informative and interesting information on your blog, to appeal to potential customers. RSS feeds may increase website hits but they may not generate profit or sales leads, if your website is boring or doesn’t inspire trust.
3: Create useful, informative and interesting article content
Again, it doesn’t matter if your website is generating thousands of hits. It also doesn’t matter if suddenly, your website is generating more traffic than you could handle. What is really important is that you are earning profit from this traffic.
You need to provide your prospective customers with quality web content. The content should be responsive to their need. Write as many articles as you can or hire someone to write them for you. You must provide your customers information on how to solve their problems. Keep your articles fresh, updated and relevant to your customer’s needs or problems.
