What Are The Benefits of SEO (Search Engine Optimisation)


You want to attract more customers and increase your website ranking; and get your website on the front page of the search engine.

SEO (Search Engine Optimisation) is a process created to increase online visibility for specific searched words or phrases, therefore, it works to improve your website ranking. SEO works to increase the quality and quantity of the traffic coming to your site by making changes such as improving interactivity, web page content, website speed, mobile friendliness and other core elements of the site.

To yield the best results in SEO, try to understand your customers’ needs, anticipate their intent and provide the information they are seeking. Don’t just echo the questions they are asking, but also offer solutions that are achievable and effective. Learn your customers’ habits, wants and needs; with this information you can better use SEO to create sales channels directed to them.

Benefits of SEO

1. Organic search

It has been reported that approximately 51% of a website customer comes from organic searches. These customers find their way to the website because the content added to the site is answering their search queries, thus, they are being provided a direction for the results they seek. The content you add to your website today is the traffic of tomorrow. This is the main reason content marketing is such a key part of a successful marketing strategy.

If you are able to rank at the top of Google and other relevant search engine pages, it improves website visibility, and potential customers or readers can be lead to your content.

As of January 2022 Google reportedly has 91% of search engine traffic, that means most people do target getting on Google and ranking highly for desired keywords/phrases; therefore, it can be very competitive to get one of the top spots on the front page for searches, but when achieved, the results can can be very rewarding.

2. Creating beneficial and trusted experience for the customer

To achieve the goals of SEO and realise success in your online business, it is recommended that you follow the guidelines of the specific search engine. In addition, there are also elements that are to be included such as improving page speed, page authority building and backlinks. The website should be easy to navigate and visitors being to able to gain access to the content they clicked to see. Not only should the functionality of your website be on par, you want to gain the customer’s trust, so the content should accurately reflect the title they clicked.

Keep in mind that:

  • Website pages should load fast
  • Website should be secured
  • Website should be easy to navigate
  • It should be easy to use
  • It should have accurate, and quality content

3. Target marketing funnels and increase brand awareness

A business could see a significant impact in the first year of implementing quality SEO, though it is a long-term marketing strategy that could increase results over time. Approaches such as on-page optimisation and the creation of content are two strategies that could offer great results. These and other SEO strategies can be used to drive content marketing that targets all stages in a marketing funnel and help you build brand awareness and loyalty.

4. SEO offers ongoing promotion

SEO is ongoing promotion – the ranks achieved through search engine optimisation, as well as the content, doesn’t go away when the budget runs out, as is the case with paid advertising. SEO enables businesses to reach potential customers while they are searching online, which is any time, any day.

In conclusion

If you aim to grow your blog or online business, SEO must be a key part of your marketing strategy.


So… what makes a good website?

Google SEO

The aim of operating online is to create a good website that will help us to get noticed by the major search engine, Google, and thus improve our site rankings. With higher ranging comes higher visibility and a greater possibility of increased sales, coupled with a larger customer base. But of course, the first thing is to create a good website. So… what makes a good website? Google’s Matt Cutts gives us some great points in this video.

Here are the points in a nutshell:

  • Crawlability – make your website crawlable, view it in text browser. How does it look? Is it readable and well organised?
  • Sitemap – create a sitemap. A sitemap is a list of pages of a website that are accessible by web crawlers and users. It gives a comprehensive view of the structure of the website.
  • Content – good, properly written content. Don’t pad articles with unrelated content. The content should be relevant to your website in general and specifically to the particular article.
  • Marketing, promoting, optimising – target your niche. Make them aware of what you have to offer.
  • Hooks – create newsletter, tutorial, specials…give people a reason to subscribe to your newsletter and return to your website.
  • Social Networking – use social networks such as Facebook, Google +, Twitter, LinkedIn etc, to tell others about your website and what you do.
  • Offer something interesting – in as much as it is possible, try to create a unique experience for your users.

Implementing these could improve your website’s ranking. It will take a bit of time and dedication, but if you are consistent you will see benefits. If you are unable to start or be consistent in getting these done, consider outsourcing this role, then if you so desire, take on the responsibility once your online presence is established.