Free email marketing tools

Email marketing is an important aspect of operating a business online. It is usually a very simple way of reaching your customers on a grand scale, to inform, promote and sell goods and services. Prices vary considerably among providers, each offering different features and levels of support. There are also a number of open source software out there to suit both small and large demands.

For small businesses and individuals who need to send newsletter on a smaller scale there are a number of free email marketing choices to choose from:

Banckle  - email marketing campaign

Banckle Campaign

Banckle Campaign is an email marketing web app for creating, managing, sending and tracking newsletters and email marketing campaigns. You can also easily manage your lists and subscribers. Their free plan allow you to send up to 14,000 free emails every month.
Mode: Windows, Windows Mobile, Web / Cloud

Campayn - email marketing tool


Campayn allows you to create, share and track email newsletters and marketing emails. You will be able to create sign-up forms and autoresponders and manage your mailing lists. Campayn’s ‘Free for Life’ plan allows you to send 20,000 emails to 2,000 contacts per month.
Mode: Web / Cloud

Customer.io - email connected to your web app


Send targeted emails to your users and subscribers with Customer.io’s intuitive editor and powerful tracking features. You can send 400 emails to 200 subscribers per month for free.
Mode: Web / Cloud

e-meld - merged email messages


e-meld is a simple, powerful and low cost e-mail merge and marketing tool. Accounts are free to create allowing you to send up to 100Mb of e-mails in up to 10 messages for free. You can create and send merged email messages from any email address, including Gmail. It allows you to include any personalised information that you wish into your e-mails.
Mode: Web / Cloud

Freshmail - Email marketing and newsletter softwarre


FreshMail is a web application for creating, sending and tracking targeted email campaigns. Their free plan allows you to add up to 500 subscribers and you can send up to 2,000 email. FreshMail lets you create and send many different types of campaigns. They provide users with an intuitive, easy to use tool for creating newsletters. FreshMail mail incorporates shareable & social email which lets your subscribers share your message with anyone.
Mode: Web / Cloud

Mad Mimi - email marketing

Mad Mimi

A simple email marketing tool that allows you to create and send newsletter and connect with your customers. Their free plan lets you store 2,500 contacts and send 12,500 emails per month.
Mode: Web / Cloud

MailChimp - email marketing


With Mail Chimp you can send 12,000 emails to 2,000 subscribers for free. As long as your subcribers list don’t pass 2,000 and you send at least 12,000 emails per month you can use this service free. You are not required to enter into a contracts or provide credit card details. You will be able to send email newsletters to your customers, manage your subscriber lists, and track campaign performance.
Mode: Online / Web / Cloud

MailKitchen - email marketing


An easy to use email marketing system that allows you to create, send and track email marketing campaigns. Their free package allows 5,000 contacts with a maximum of 15,000 email send per month.
Mode: Web / Cloud

mlmmj - email marketing


Mlmmj is a simple and slim mailing list manager (MLM) inspired by ezmlm. It works with many different Mail Transport Agents (MTAs) and if you don’t have some amount of experience then get the assistance of your system administrator to install, configure and integrate mlmmj.
Mode: Open Source | Linux, BSD, Self-Hosted

web-based enterprise application for email marketing


OpenEMM is an open source feature-rich industrial-strength web-based enterprise application for email marketing, marketing automation, email newsletter and service emails. It offers many features, is quite easy to install and extensively documented.
Mode: Windows, Linux

phpList -  for newsletters


phplist is one the world’s more popular open source email campaign manager. phplist is free to download, install and use.  It is designed to manage mailing lists with hundreds of thousands of subscribers, but works well with with smaller lists also and send unlimited emails with the application. You can integrate it with your website, however, check with your hosting provider regarding sending limitations or look into the possibility of separately hosting your phpList.
Mode: Web / Cloud, Self-Hosted

Sendinblue - Online email marketing


Their free offer allows you to send up to 9,000 emails free per month. You can create, send and track your newsletters and manage your contacts. Track and analyse results, autoresponder campaigns, dynamic newsletters are only some of the features offered.
Mode: Web / Cloud

Soundest - email marketing for commerce


Soundest is an email marketing tool for e-commerce (small and medium e-shops). You get 15,000 emails free per month. Create email newsletters that drive sales for your online stores. It provides data synchronization between Soundest and your store and also ready-made templates. Soundest integrates Seamless with the most popular e-commerce platforms which makes it very simple to start using.
Mode: Web / Cloud

TargetHero -email marketing

Target Hero

TargetHero is a free email marketing platform that allows you to keep in touch with your customers while using powerful reporting and analytics tools to track results. Unlimited sending for up to 1,000 contacts free per month.
Mode: Web / Cloud

TinyLetter - free online email marketing tool


You can add up to 5,000 subscribers into your TinyLetter account and send emails for free. The user interface is very simple and you can upload subscribers, export, delete and keep track of your subscribers as needed.
Mode: Web / Cloud

SendBlaster - desktop marketing software


SendBlaster is a bulk  e-mail marketing software for managing your mailing list. The free version allows you to have 2 mailing lists and send to maximum 100 recipients at a time.
Mode: Windows


This is by no means an exhaustive list and I will likely create another list in the future. There are however some really good options here to choose from. If you have any queries or need help in getting started please don’t hesitate to email me.

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