How To Start Your Handmade Jewellery Business Online


Step 1: Decide where to sell

(i) Decide where you want to sell your items. There are several options including Etsy, eBay and Amazon.

(ii) Create your account and corresponding social media accounts, which you will also use to promote your items.

Step 2: Decide what type of jewellery to sell

Once you have decided on the platform you would like to sell on, then you need to decide what items or types of jewellery you want to offer. Craftcount is a good place to check Etsy top shops; and see what is selling; also Amazon bestsellers for Amazon, and Pulse eBay gives indication of what items are more popularly searched on eBay. You can then decide whether you want to run with the masses or cater to a particular niche; the extent to which you will be able to do this, will of course be dependent on your skills set.

You could create a set a jewellery items or variety of products such as earrings, necklace, bracelets and PDF tutorials on how to make particular pieces of jewellery.

Step 3: Create your products

Buy your raw material and create some items, start with at least 25 to 50 items.

It might be better to start with one item at first, such as, earrings or bracelets.

Step 4: Get good pictures

Take pictures of your items. The quality of the pictures is important; you don’t need a high quality camera to get good pictures, most smart phones have reasonably good quality camera. Lighting is important, so make sure you take the pictures at the time of the day when you can capture them in ‘good’ light. If you can get them professionally photographed it might be worth doing especially if your item prices will be $50 and over per piece.

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Step 5: Writing description

Write item descriptions including:
(i) general item description
(a) catchy headings, keyword rich phrases (should be relevant to item)
(b) avoid writing a one-liner
(ii) statement advising to visitors to view your other items
(iii) refund policy
(iv) shipping policy
(v) any other important information you want to tell your customer.

Step 6: Promote your items

It is highly competitive, especially when you are selling jewellery items, therefore, you must be willing to invest some time promoting. Social media is a great way to start, especially Facebook. Promote in groups and use Facebook advertising where possible.

Create business pages on  Facebook, a Google Plus, Pinterest and other platforms. Include the following in your profile or description:

  • Sample items
  • Direct link to your store
  • Your contact information
  • Link to other social platform


Promote! Promote! Promote!

Put passion into what you do and make sure you enjoy doing it, as this could affect your level of success.

I will be posting additional information that will further help – bookmark this blog so you won’t miss anything.

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