Things can sometimes change rapidly online, however to grow your business, you must keep abreast of the changes and continue to grow and learn. Here are 10 ways to improve your online presence.
1. Responsive website – create a responsive website, one which grabs the attention of the user. Images and videos are often very effective at doing this so use them when necessary to tell your story.
2. Branding and Identity – create a brand. You need a logo that is unique to you, one that will readily identify you and your product/service. Create a strap-line also, it is another way of making your band distinctive, like Nike’s “Just do it!”
3. Social Media — create social media accounts and create links to them from your website and vice-versa. Your social media links should be easily seen on the first page of your website. Many of us spend more time on social media than we care to acknowledge, and people might not readily come back to your website, if a link has not been established with one or more of your social media accounts – where they could follow, like, subcribe and keep abreast of your updates. Use social media and other online marketing avenues to build brand identity and consumer confidence. Post to your social media account often; everyday, if possible.
4. Blog – add a blog to your site. A blog will provide a means to post stories and updates.
5. About page – your ‘about’ page should not only say what you offer, but should say something about your team, what makes you stand above the competition and why people should buy your goods or services.
6. Call to action – a call to action should be placed on your site. It helps you quickly engage visitors, whether it is to take advantage of an offer or sign up for newsletter.
7. Content – Content is King. Your website content should be well presented. Your average user should be able to relate to the content and understand what you are trying to present. It should be nicely laid out with enough white spaces to make the content easy to read. Not only should attention be placed on the aesthetics, but practicality as well – use readable, web-friendly fonts of reasonable sizes for headings and paragraphs. Also, position videos and images for maximum user experience (UX).
8. Menus – the position could vary based on the overall design of the site. However, visitors should not have to search for a way to navigate your website.
9. Search Engine Optimisation (SEO) – wherever possible use SEO techniques to improve website ranking. Use relevant keywords in titles and articles. Create categories and tags that relate to your content.
10. Link building – create backlinks, add your website to high PR directories, make comments on other blogs – especially those that offer complementary goods or services to yours. Approach others who are willing to link exchange. You will probably get offers every now and again – check them out. Make sure when you link, you do so with websites with a good online reputation and also if your site is say a PR0 (which it likely will be in beginning), try to link sites that are PR2 or above.
More could be added to the list, but start with these very important ones. You should definitely start seeing results. It is important to also say – be consistent, work at it. If you do it once in a while you won’t reap the potential benefits.
Have fun building your business!